Optimize your content with these handy tips!

Optimize your content with these handy tips!

Qualitative content

But what does it mean to make your content more qualitative? This means that as a content marketer you can convince your readers to take action. That promotion can vary. It may mean that they share your content with their network, but it may also be that they are convinced to purchase a certain product or service. Consumers are getting better at filtering out less good content. You must, therefore, ensure that your content is valuable. Perfection does not exist, but you can strive for perfect content' by taking into account content that meets the 3 c's: conversation-oriented, context-sensitive and consistent. Read more about it here.

Focus on your target group

The reason why you create content is primarily for your target group. You write to inform and/or entertain your target audience. Your content may not just give the impression that you just want to sell, but must provide information that your target group values. Find out what your target group is looking for based on your buyer personas.

Know what you are writing about

Support your content with truthful sources or investigations. Refer to research to support your information. Of course, check whether these sources contain the correct info. It is very important that you check carefully where you get the facts. Errors ensure that your credibility decreases and your content will not be read later. Quotes from experts in the field always do well.

Support with visual material

Good visual material ensures that your readers understand your textual content faster. They also make your article more attractive as a whole.

Check your content

On the one hand, ensure that all your content is unambiguous with your corporate identity as a whole. In addition, it is important that you have the text checked by a professional copywriter if you are not already one. Regardless of your position, it never hurts to have someone else read it. Even the best sometimes overlook things. We also always give the tip to let your content rest for a while, so that you have a fresh look at it again.
Click here for more...

Comments

Post a Comment

Popular posts from this blog

SEO with a new website

SEO with a new website Search engine optimization (SEO) When people search for something on the internet, they usually start their search in a search engine like Google. It is therefore logical that a good position in such a search engine ensures more relevant website visitors. It is especially important to ensure that you are found on search terms that are relevant to you. By being found quickly in Google, you ensure that you come to the attention of your target group. It is therefore important to get as high as possible in the Google search results. A good website structure also makes it easier for search engines to index your website. In addition, you must also take other SEO into account standards. This, for example, by incorporating keyword (s) in your h1 and h2 titles. This way you will appear higher in the search results, so better found by potential customers. Google's algorithms Google looks at hundreds of factors on a website and then determines which page is pl...
Read more

Best practices for content

Best practices for content  Create a content strategy Good content creation starts with a well-considered content strategy. Here you can read why a content strategy is so important. Having a specific objective and monitoring your content ensures that you have more chances of success. It also makes it easier for you to analyze the result and improve it in the future. Your content has a certain value It is very important that the content you create has a certain value for your readers. Nowadays they find it important that companies or brands distribute inspiring, informative, educational or entertaining content. The content that you distribute must then be viewed from the perspective of the reader or users. Nobody likes to read sales talks. Tune your content to your target audience Be very focused on what you communicate. Many companies or brands focus on the largest possible mass, but not specifically on their target group. Create content that your target audience needs so...
Read more

Best practices for content II

Best practices for content II Sell, but do this subtly As already stated in the second tip: nobody likes to read sales talks that are finger-thick. Nevertheless, this is probably the intention in the long term. It is an art to weave this subtly into your content. Experiment with different content forms In content marketing, many people think of blogs or news messages, but content can occur in many more forms. Read more about it here. To save yourself time, you can also recycle content. If you have written a strong article, why not put it into an infographic later? Ask your readers for feedback You have undoubtedly seen at the bottom of the article "Was this article helpful?" or "Was this helpful?" Simply asking feedback directly from your readers gives you a lot of new insights. Make sure your content is mobile-friendly Nowadays, a large part of the content mountain is consulted mobile. This not only means that the medium through which you distribute it...
Read more